{"id":2865,"date":"2022-05-21T16:30:23","date_gmt":"2022-05-21T08:30:23","guid":{"rendered":"https:\/\/brb.gfl.temporary.site\/website_e54a0ab5\/?p=2865"},"modified":"2022-05-29T15:59:44","modified_gmt":"2022-05-29T07:59:44","slug":"avons-pride-initiative-wins-bronze-in-marketing-interactive-pr-awards-2022","status":"publish","type":"post","link":"https:\/\/theeventstribune.com\/?p=2865","title":{"rendered":"Avon\u2019s Pride Initiative Wins Bronze in Marketing-Interactive PR Awards 2022"},"content":{"rendered":"<p>Deciding that support should be more tangible, Avon launched the Limitless Collection, the country\u2019s first gender-neutral underwear.<\/p>\n<p>Avon\u2019s #ComeAsYouAre campaign was well received by the LGBTQIA+ community for demonstrating how brands can go beyond in support of advocacies. Recently held in Singapore, it won Bronze for Best PR Campaign for Fashion &amp; Apparel during the 2022 Marketing-Interactive PR Awards\u2014 recognizing outstanding campaigns in the PR and Communications industry across Southeast Asia, South Asia and ANZ regions.<\/p>\n<p>The campaign garnered over 22 million total impressions, earning more than Php16 million in media values, and growing the brand\u2019s Intimate Apparel innovation segment by over 468% versus the prior year\u2014just a peek of what can be achieved when advocacy meets tangible development.<\/p>\n<p>For more details on #ComeAsYouAre and other advocacies from Avon Philippines, visit www.avon.ph.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Deciding that support should be more tangible, Avon launched the Limitless Collection, the country\u2019s first gender-neutral underwear. Avon\u2019s #ComeAsYouAre campaign was well received by the LGBTQIA+ community for demonstrating how brands can go beyond in support of advocacies. Recently held in Singapore, it won Bronze for Best PR Campaign for Fashion &amp; Apparel during the [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":2867,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[347,342],"tags":[787],"class_list":["post-2865","post","type-post","status-publish","format-standard","has-post-thumbnail","category-latest","category-stories","tag-avon"],"pageone_source":{"pageone_source":"","author_name":"theeventstribune.com"},"_pageone_source":"","zyndk8_nxtgen_metadata":[],"_links":{"self":[{"href":"https:\/\/theeventstribune.com\/index.php?rest_route=\/wp\/v2\/posts\/2865","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/theeventstribune.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/theeventstribune.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/theeventstribune.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/theeventstribune.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2865"}],"version-history":[{"count":0,"href":"https:\/\/theeventstribune.com\/index.php?rest_route=\/wp\/v2\/posts\/2865\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/theeventstribune.com\/index.php?rest_route=\/wp\/v2\/media\/2867"}],"wp:attachment":[{"href":"https:\/\/theeventstribune.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2865"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/theeventstribune.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2865"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/theeventstribune.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2865"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}