Brandplay, one of the dynamic agencies under the PAGEONE Group, made an extraordinary first appearance at the prestigious 60th Anvil Awards, securing multiple accolades and earning a top agency recognition in its debut competition in the Agency of the Year (AOY) category.

Organized by the Public Relations Society of the Philippines (PRSP), the Anvil Awards is the highest honor in Philippine public relations, recognizing outstanding campaigns, programs, and institutions that set industry benchmarks. The Agency of the Year distinction is awarded to agencies that secure the highest number of winning entries, either as direct submissions or on behalf of clients.

A Remarkable First for Brandplay

During the awards ceremony at the Manila Hotel, Brandplay was honored as one of the top-performing agencies—an impressive feat for a first-time contender in the AOY category. This milestone highlights the agency’s ability to deliver strategic, award-winning campaigns that not only engage audiences but also drive meaningful societal change.

“Winning at the Anvil Awards is a testament to the power of collaboration—where visionary clients and a dedicated team come together to create campaigns that drive real impact. This achievement reflects not just creativity and strategy, but also the trust and synergy that fuel our work. A huge thank you to our clients for their partnership and to our incredible team for their passion, hard work, and commitment to excellence. Here’s to more meaningful campaigns that make a difference!”
— Fritz Cruz, Head of Agency and Senior Director, Brandplay

Despite being one of the newer agencies in the PAGEONE Group, Brandplay stood alongside long-established industry leaders, proving that fresh perspectives and innovative strategies can compete at the highest level. Its recognition as top agency reinforces its growing reputation as a go-to agency for impactful and results-driven campaigns.

Award-Winning Campaigns

Brandplay secured several Anvil trophies across diverse categories, showcasing its expertise in purposeful and creative communication. The agency’s recognized campaigns include:

Client Campaigns:

• NLEX PUNLA: Training Women-Led Enterprises as Community and Nation Builders – Corporate Social Responsibility / Good Governance Category
• STI Social Media Pages: Reaching and Guiding Students Through Enriching and Innovative Content – Multimedia – Social Media Category
• We Care: The SM Foundation Newsletter – Publications Category
• SM Foundation: Uplifting Lives Through Social Good – Non-Profit Category

Brandplay’s Original Initiatives:

• Managing Crisis: Leading Through Chaos (A Senior Executive’s Guide to Crisis Management) – Change Communication Category
• Managing Crisis: Leading Through Chaos (A Senior Executive’s Guide to Crisis Management) – Reputation, and Issues Management Category
• Moments and Milestones: Showcasing the Achievements That Define Us – Diversity and Inclusion Category

Each of these award-winning initiatives reflects Brandplay’s commitment to blending creativity with purpose, addressing critical social issues while demonstrating the power of strategic communication in shaping positive change.

Redefining Brand Engagement

Brandplay’s breakthrough success at the Anvil Awards affirms its position as a rising force in the industry. As a full-service Integrated Marketing Communications agency, it specializes in hospitality, tourism, technology, and the consumer and business sectors, consistently setting new standards in brand engagement.

“This achievement speaks to the passion and commitment of our team. Competing against the industry’s best and emerging as 1st Runner-Up, along with an Agency of the Year nomination in our debut, is a proud moment for us. It reaffirms our belief that strategic, meaningful communication drives real impact,” Fritz Cruz, Head of Agency and Senior Director, Brandplay.

With its visionary approach, innovative strategies, and a growing roster of high-impact campaigns, Brandplay is poised to redefine how brands connect with their audiences—delivering results that go beyond business objectives and creating communications that truly matter.