The Philippines’ Grill Expert has earned three major distinctions at the 12th Asia-Pacific Stevie® Awards, reinforcing its reputation as one of the most innovative and customer-focused brands in the region.
The brand received a Silver Stevie® for Innovation in Cross-Media Marketing for its campaign, “MangInasal Chicken Inasal – Walang Pigil ang Sarap at Saya!” The campaign created a strong emotional connection with audiences by highlighting how customers enjoy their Chicken Inasal—not just for its flavor, but for the joy and sense of togetherness it brings. It reached people nationwide through a mix of digital, broadcast, and on-ground activations.
In addition, their Marketing Head, Allan C. Tan, was awarded a Bronze Stevie® as one of the Most Innovative Marketing or Advertising Professionals of the Year for his leadership in developing impactful, customer-centered campaigns. A second Bronze Stevie® was awarded to the MangInasal Marketing Team, recognized as one of the Most Innovative Advertising or Marketing Agencies of the Year for its collaborative and insight-driven approach to brand building.
“These awards reflect the spirit of innovation that drives MangInasal forward,” said MangInasal President Mike V. Castro. “We’re proud of the team and grateful to our customers, whose continued support inspires us to grow and serve better every day.”
This year’s wins follow MangInasal’s strong showing in the 2024 Asia-Pacific Stevie® Awards, where the brand earned four recognitions for its standout marketing and public relations efforts.
The annual Asia-Pacific Stevie® Awards is the only program recognizing workplace innovation across the region. Winners were selected by over 120 executive judges from more than 1,000 nominations representing organizations from more than 29 countries in the region.
