Empowering ethical choices, building lasting value—PUP Junior Marketing Executives proudly introduce PRICEWISE: Sustaining Market Uniformity, Creating Timeless Value, an academic event that presents pricing as a deliberate, ethical, and value-driven decision—one that is reflected not only in strategy, but in every aisle, on every shelf, and in every choice businesses make in today’s marketplace.

PRICEWISE is designed to deepen students’ understanding of Everyday Low-Pricing (EDLP) Marketing also known in the Philippines as Hard Discount Marketing, exploring both its strategic foundations and its impact on consumer dimensions within the Philippine grocery and retail industry. At its core, the event highlights how consistent pricing builds consumer trust, delivers long-term value, and strengthens financial sustainability for the marketplace—without compromising fairness or integrity.

Grounded in purpose, the event aligns with the Sustainable Development Goals (SDGs), particularly Quality Education, Responsible Consumption and Production, and Partnerships for the Goals. Through informed discussions, collaborative and practical competitions, and immersive learning experiences, participants will gain a deeper understanding of how a transparent and responsible marketplace is shaped. These activities serve as an eye-opener, encouraging students to view pricing not merely as a financial tool but as a deliberate and ethical decision—one that balances affordability, sustainability, and fairness, the core principles at the heart of PRICEWISE.

Event Highlights

• Academic initiative on Everyday Low-Pricing (EDLP) hosted by PUP Junior Marketing Executives
• Talks and interactive panel discussions featuring industry experts
• STRATIFY: Turning Insights Into Strategy – a one-day online academic that aims to strengthen students’ strategic thinking through real-world marketing challenges.
• PRICEPOINT: Value Beyond the Tag – a creative video challenge competition that aims to highlight the importance of value and pricing in consumer decisions.
• SHELFSMART: Designing Value in Every Display – a digital art-making competition that aims to showcase students’ creativity through strategic shelf design and thoughtful product placement.
• RETAIL DIARIES – informative postings that aim to simplify EDLP concepts, industry practices, and operations.
• PRICEPULSE: Fueling Futures Through Opportunities – a platform that aims to connect students with internship and employment opportunities in EDLP-focused companies.

PRICEWISE is more than an academic event; it is a platform for reflection and movement. It invites students to consider the societal impact of pricing, understand the responsibility marketers hold, and recognize that long-term trust and sustainability are built on ethical choices—strengthening relationships between brands and the communities they serve and creating value that endures beyond the price tag.

The event will be held on December 20, 2025 (Saturday) at PUP Bulwagang Balagtas, from 1:00 PM to 4:00 PM.

Walk with us. Explore the aisles. Stand before the shelves and see how every price embodies intentional decisions that drive sustainable market growth. Experience how value, when priced with purpose, becomes timeless.

Register now, Shoppers!

https://tinyurl.com/PRICEWISE-Pre-Registration

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