OGAWA, the global leader in health innovation, is bringing a new wave of wellness to North Luzon, with the launch of its new store at SM City La Union. Located on the mall’s second floor, OGAWA’s first branch in North Luzon brings wellness tools such as massage chairs, mobile foot massagers, massage guns, and more, closer to La Ueños, Ilocanos, Pangasinenses, and other North Luzon citizens. The new store marks OGAWA’s latest effort to make health and wellness solutions accessible to all.
“Our mission is to make wellness within reach for everyone. Our first store in SM City La Union signifies not just a new chapter for us but a new beginning for customers in North Luzon. La Ueños, Ilocanos, and Pangasinenses deserve this unique wellness and relaxation experience, and we are excited to help them discover which massage chair or mobile product fits their needs and lifestyles,” said Allyson Cruz, Digital Marketing Executive of OGAWA Philippines.
OGAWA’s new store at SM City La Union reaffirms its commitment to providing holistic wellness tools through its product portfolio. Engineered with Japanese precision, OGAWA’s health devices harness premium technology to drive well-being. Its strategic location helps customers from Northern Luzon better integrate wellness into their everyday routines.
OGAWA’s SM City La Union store offers a warm and welcoming space where customers can discover solutions designed for comfort and relaxation. Each corner is crafted with intent, embodying OGAWA’s passion for bringing meaningful wellness experiences to customers. The store’s quiet, clean ambiance invites visitors to discover products that support rejuvenation in a personal way.
“Our first store in North Luzon is thoughtfully designed to help a customer choose the chair or tool they need to help them live full and healthy lives. This approachable space is complemented by our friendly staff who are there to answer all their queries and guide them in their wellness journey,” said Allyson Cruz, Digital Marketing Executive of OGAWA Philippines.
Among the products mallgoers can experience is the OGAWA Maestro, a massage chair that combines Smart AI customization, convenience, and comfort to deliver an immersive massage experience. Maestro is powered by OverSeer, OGAWA’s AI system that assesses the user’s physiological condition before and during the session.
Using precision sensors, the Overseer technology analyzes the user’s body shape, stress level, and pressure points. It designs a personalized massage program based on these insights to support a better and more effective full-body treatment.
Beyond unparalleled relaxation, Maestro can support recovery, muscle rejuvenation, and everyday wellness. Its adaptive approach targets tension and fatigue while promoting renewed energy. The Maestro can help users relax after a long day at work or a strenuous workout. They can also integrate it into their bedtime routine to help their body unwind.
Experience premium comfort and relaxation by visiting OGAWA’s store at SM City La Union. Step into a comforting space and discover wellness solutions thoughtfully designed to help you feel your best. Visit us to experience OGAWA in person. Your next moment of relaxation awaits.


