Allianz was once again positioned as one of the world’s strongest brands in the Brand Finance Global 500 Brandirectory, a comprehensive collection of original brand valuations, brand strength analyses and royalty rate calculations. The rankings evaluate the strength and value of more than 5,000 global brands in over 40 sectors and industries covered in 46 countries.

In its 2024 report released in January, Brand Finance has ranked Allianz as the Number 1 insurance brand. Allianz was also named as the 28th most valuable brand in the world among the top 500 global brands, with a 15% growth of Brand Value placed at $46.889M.

The Brand Finance Global Soft Power Index and Nation Brand rankings bring the same rigorous valuation approach to perceptions of soft power, national influence, and the nation-to-nation awareness and attitudes that drive global travel, trade and tourism. Its brand value rankings have been certified by the Marketing Accountability Standards Board (MASB) through the Marketing Metric Audit Protocol (MMAP), the formal process for validating the relationship between marketing measurement and financial performance.

Strength and Growth

Allianz is particularly recognized for putting customers first and integrating its sizeable mid-corporate and large corporate business under Allianz Commercial in 2023, all in all confirming the very strong AA+ brand strength rating. It likewise continued to make its brand more tangible through sports and cultural partnerships, with the Olympic and Paralympic Games in Paris forming the highlight the world has been waiting for.

Allianz PNB Life CEO Joe Gross says, “This is an affirmation of the Allianz differentiator ‘ONE Allianz’, which is doing the right thing by our customers. It also reinforces Allianz PNB Life as one of the leading insurers locally, with strong support from Allianz as a leading, trusted and sustainable global brand. We were recognized for putting our customers first and integrating our sizeable mid-corporate and large corporate business under Allianz Commercial in 2023. With this global brand strength rating, we in Allianz PNB Life are committed to further growth, leveraging on the trust given to us as we continue giving value to our Filipino customers.”