Life is a game. We conquer challenges, learn new skills, and forge bonds. With every choice we make, we write the narrative of how our life unfolds.
This is the essence of the new campaign launched by Sun Life Philippines. At the forefront of the campaign is a digital video that features an original song called “Game of Life,” and stars brand ambassadors Donny Pangilinan, Sarah Geronimo, Matteo Guidicelli, and Piolo Pascual.
Performed by Sarah, the song’s uplifting lyrics capture the excitement and challenges of life, highlighting the importance of having a Partner for Life to help you play the odds to your favor. This is demonstrated in the video, where Donny, Sarah, Matteo, and Piolo are faced with unfortunate events while going about their daily lives. Despite these events, they make the choice to stay positive and keep moving forward.
“We all know that life happens,” said Carla Gonzalez-Chong, Chief Client Experience and Marketing Officer of Sun Life Philippines. “But with the right support and planning, you can be empowered to make winning choices. ‘Game of Life’ is all about embracing the adventure and feeling confident that you have a partner in your corner.”
The upbeat track is more than just a song; it is a reminder that with Sun Life by your side, you have a bright partner to help you make the most of every move. Through this new song and video, Sun Life’s message shines through, assuring Filipinos that they are not alone in playing the game of life.
Sun Life’s new “Game of Life” video is available for viewing on YouTube, Facebook, Instagram, and TikTok. To learn more about the campaign, visit sunlife.co/playforlife.
