The Bank of the Philippine Islands (BPI) is celebrating its 169th anniversary by revitalizing its commitment to be a lifeline for Filipinos and continuing to help build a better Philippines with purposeful phygital (physical and digital) banking.
BPI President and CEO Cezar P. Consing, who delivered his anniversary message online, has highlighted the Bank’s steadfast mission to provide financial services to Filipinos amid the challenges and confusion brought about by the COVID-19 pandemic.
“The combination of our branches, bravely manned, and our digital channels have allowed millions of Filipinos and thousands of businesses to conduct essential banking transactions throughout this challenging period,” he said.
Consing emphasized how the limitations, imposed by the lockdown, have demonstrated the strength of BPI’s digital platform.
“Our 169-year history has seen us make a real, positive difference in difficult times. We are seen as leading in the market not because we’re bigger, but because we are professional, inclusive and forward looking, and have a brand that defines trust, stability and nation-building,” he said.
BPI’s month-long celebration has kicked-off with a virtual anniversary mass which was led by Fr. Angelo Paolo Asprer of Society of St. Paul (SSP). The mass was broadcasted through BPI’s internal social media channel.
Other activities are lined up for BPI’s anniversary celebration this August. One of these is the “#PhygitallyYours” campaign, a weekly digital community service, to encourage employees to share social media posts about helpful and informative topics.
BPI, through its social development arm, BPI Foundation, is also set to launch its food security fundraising campaign titled “Pagsibol,” in collaboration with the World Wide Fund for Nature Philippines (WWF-Philippines). The project aims to build sustainable food sheds or climate-resilient food production facilities to address food security and help hundreds of families all over the country to adapt and to be resilient ⁶in the new normal.
BPI has prepared other initiatives as well such as the “#ECONversationSeries,” a series of webinars focused on purposeful phygital banking, and “Dream Bayan Podcast”, a podcast that seeks to uplift the spirits of Filipinos as they face challenges and hardships brought by the pandemic.