Imagine waking up to the warmth of Bacolod mornings, walking through tree-lined streets to a neighborhood café, or sending your children off to school without ever leaving your community. This is everyday life envisioned at Saludad, PHINMA Properties’ first masterplanned township in the city—one designed with Bacolodnons, for Bacolodnons.

Unlike many developments that import Manila’s blueprint to the provinces, Saludad was shaped by Bacolod’s heritage and aspirations. The township was co-created with JEPP Real Estate Co., a Bacolod-based firm rooted in the heritage of the city’s prominent families, and masterplanned by Royal Pineda+, an award-winning architectural firm known for championing Modern Filipino sensibilities and “Practical Luxury”—design that elevates everyday living while remaining accessible. This collaboration ensures that at the heart of Saludad is authenticity: a township that feels deeply familiar yet forward-looking enough to carry Bacolod into its next chapter.

“Bacolod has always been a city with a strong sense of identity and community,” said Raphael B. Felix, President and CEO of PHINMA Properties. “We didn’t want to simply bring in a template. We wanted to listen and collaborate with Bacolodnons so that Saludad truly reflects the culture, aspirations, and everyday life of the people who will call it home.”

A Complete Ecosystem—Homegrown, Holistic, and Human-Centered

Saludad offers a complete ecosystem designed to complement Bacolod’s rhythm of life. Maayo Terraces, its mid-rise condominium enclave, redefines practical, well-balanced living for modern families and professionals. Likha Estates gives Bacolodnons the freedom to build their homes—and legacies—from the ground up, offering spacious lot-only options that grow with every generation.

Beyond its residences, Saludad brings together institutions that enrich life and opportunity. Southwestern University PHINMA extends PHINMA Education’s legacy of accessible, quality learning, while PHINMA Hospitality’s TRYP by Wyndham Hotel strengthens Saludad as a lifestyle destination for locals and visitors alike.

At its core, however, Saludad’s town center and retail hubs are where Bacolod’s entrepreneurial spirit takes center stage. Designed for walkability and connection, the retail district will serve as a platform for homegrown businesses, local artisans, and Bacolod-based brands—from family-run cafés and culinary staples to creative concept stores and service ventures. It also opens doors for local entrepreneurs who have made their mark outside Bacolod to bring their brands back home, reestablishing their roots in a setting that reflects the city’s energy and pride.

Here, commerce and community blend naturally—creating spaces that are not just transactional, but transformational, where Bacolod’s success stories continue to grow and inspire.

A City Ready for Its Next Chapter

Bacolod itself provides fertile ground for this vision. It is one of the fastest-growing urban centers in the Visayas, buoyed by a rising middle class, strong OFW remittances, and consistent growth in property values across Negros Occidental. Its reputation as a cultural capital and emerging business hub continues to attract investors, balikbayans, and young professionals who see Bacolod as a city where lifestyle and opportunity go hand in hand.

The PHINMA Legacy: From Residences to Masterplanned Communities

Behind Saludad is PHINMA Properties, the trusted property development arm of the PHINMA Group, with over three decades of experience and more than 22,000 Filipino families served nationwide. Known for developing well-built, accessible homes and nurturing communities, PHINMA Properties has long been guided by the mission to make lives better through shelter.

Today, with the strength of the PHINMA Group—spanning education, construction materials, and hospitality—the company has evolved from building residences to developing integrated, masterplanned communities, beginning with Saludad.

“Saludad is a homegrown story,” Felix said. “It reflects Bacolod’s culture, crafted with the input of its people, and made stronger by the synergy of the PHINMA Group. It’s proof that Bacolod is ready for a township that celebrates who they are, while taking them forward into the future.”

Saludad is more than just real estate—it is Bacolod’s next neighborhood. Built to nurture connections, celebrate heritage, and carry the city’s warmth into the next generations, Saludad stands as a lasting promise: that Bacolod’s future will be shaped not by imported models, but by communities truly built by Bacolod, for Bacolod.