Globe has joined an elite group of international brands recognized by Toronto-based insights community company Alida as it received the Alida Delta Award for championing customer understanding through the effective use of market research data and insights for informed decisions.
For over a decade now, the Alida Delta Award has been given to global brands going above and beyond to create more value for their customers. Globe is the only Philippine company that reached Alida’s Top 10 list this year.
“Globe was chosen as a Delta Award winner because they prioritize discovering the truth about their customers and putting that truth into action to deliver extraordinary experiences,” said Ross Wainwright, Alida CEO. “Its commitment to placing its customers at the heart of its business has allowed them to create immense value for its company, making them leaders in their industry.”
Jennifer Jane Echevarria, Commercial Strategic Services Group Head at Globe, said the recognition proves that Globe puts its customers’ best interests and needs first by allowing them to be heard and empowered to make a difference even during the most challenging moments.
“At Globe, we always put the customers at the heart of everything we do. At the height of the lockdowns brought about by the pandemic, it was challenging for us to reach out, visit and understand our different customer segments– what they were going through, how habits and behaviors are evolving and how we as Globe can help uplift their lives,” said Echevarria.
“Together with Alida, we have grown and engaged our 4.2K strong Globe Collaborate online community, at the toughest of times, allowing us to be constantly connected with them, uncovering actionable insights and driving key business decisions. We thank Alida for this eight-year partnership and for recognizing Globe’s commitment to our customers,” she said.
Globe has overcome challenges brought on by the pandemic by finding innovative ways of interacting and listening to its customers.
Its Customer Intelligence team utilized Globe Collaborate as the primary channel to reach Filipinos and conduct market pulse surveys for insights into their lives.
Globe Collaborate is an eight-year-old online community of combined Globe Mobile, Broadband and TM customers nationwide who actively participate in regular surveys, interviews, user tests, and other research-related studies.
The community enables Globe to get direct feedback and ideas from customers as it accommodates over 30 online surveys annually and other research activities such as focus group discussions and in-depth interviews.
Globe utilizes the wealth of available data and combines it with additional information to guide decision-making.
As Globe expands into a digital solutions platform, it remains committed to staying attuned to the pulse of its customers to help uplift the lives of Filipinos through great products, services, and experiences.