Holcím Philippines, Inc., a leading building solutions provider, has officially partnered with Filipino artist and entrepreneur Arthur Bernard D. Lui Pio—better known as Champ Lui Pio, former frontman of the rock band Hale, to promote sustainable building practices through a creative collaboration centered on ALPAS La Union, an emerging eco-friendly enterprise committed to environmental stewardship and sustainability in Brgy. Pandan, Bacnotan.
Formalized through a Memorandum of Agreement signed on April 22, 2025, the partnership aims to showcase Holcím’s sustainable product, Excel ECOPlanet cement, through the development of a graffiti wall that celebrates both creativity and sustainability.
“This collaboration goes beyond supply and demand,” said Sajith Edirisuriya, Holcím Philippines’ Head of Commercial. “It is about aligning with individuals who share our values on building greener, more sustainable communities. Champ and his team at ALPAS exemplify that vision.”
As part of the agreement, Holcím will provide technical support and guidance to ensure builders are equipped with the knowledge needed to deliver high-quality results using their products. This initiative further strengthens their commitment to supporting sustainable construction and innovative partnerships while supporting the Filipino creative and entrepreneurial community in their pursuit of building greener solutions.
