Sunday, May 19, 2024

Manulife Appoints New Chief Marketing Officer & Chief Human Resources Officer, Strengthening Its Digital, Customer-Centric Propositions And Winning Culture

Manulife Appoints New Chief Marketing Officer & Chief Human Resources Officer, Strengthening Its Digital, Customer-Centric Propositions And Winning Culture

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The Philippine arm of leading global financial services provider Manulife recently announced the appointment of Sonali Verma as the company’s new Chief Marketing Officer (CMO) and Ardhi Lufti Siregar as its new Chief Human Resources Officer (CHRO).

With extensive background as Manulife’s former Head of Digital Customer Experience and Innovation for Asia Bancassurance, Sonali Verma brings over 18 years of leadership experience in bank partnerships, customer experience, and digital innovation. In her previous role, she led pioneering efforts in the digital bancassurance space, including the successful creation of the Manulife-DBS Bank digital channel and the first digital protection solution with Techombank in Vietnam. As Manulife Philippines’ CMO, Verma will:

  • Drive innovative marketing strategies to help Manulife strengthen its customer propositions through health and life protection, and retirement solutions;
  • Drive digitalization initiatives, customer-centric propositions, community investments and Impact Agenda; and
  • Reinforce overall brand reputation and industry leadership.

“As our new CMO, Sonali’s track record of delivering results amid innovation and development trends in the insurance space proves her leadership capability to empower our distribution teams with dynamic, relevant, and data-driven programs, accelerating our journey towards becoming the most digital, customer-centric global company in our industry,” said Rahul Hora, President and Chief Executive Officer, Manulife Philippines.

Ardhi Lufti Siregar, as the company’s new CHRO, expands his decade of leadership experience spanning banking, technology, and insurance. He previously served as the head of Human Resources for Manulife Business Processing Services in the Philippines, and as Manulife Indonesia’s CHRO. As part of Manulife’s senior leadership team, Siregar will be pivotal in driving Manulife’s culture, talent strategy and employee engagement; enhancing its talent acquisition and retention; and strengthening diversity, equity, and inclusion in their workforce.

“Driven by his extensive leadership experience and expertise in fostering an inclusive and empowering culture, Ardhi will be instrumental in our ongoing efforts to attract and retain top talent, and build on our winning team to accelerate our goals for our customers and other stakeholders. We welcome Ardhi’s addition to our top management as we continuously sustain a supportive and inclusive workplace where everyone feels valued and inspired to reach their full potential,” Hora added.