PUP P1ONEERS Production presents 𝐌𝐀𝐑𝐊𝐄𝐓𝐎𝐔𝐑: 𝐑𝐞𝐝𝐞𝐟𝐢𝐧𝐢𝐧𝐠 𝐃𝐞𝐬𝐭𝐢𝐧𝐚𝐭𝐢𝐨𝐧𝐬 𝐓𝐡𝐫𝐨𝐮𝐠𝐡 𝐈𝐦𝐦𝐞𝐫𝐬𝐢𝐯𝐞 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞𝐬—an academic and advocacy-driven event that calls on future marketers and tourism leaders to help shape a more responsible, creative, and community-centered approach to destination promotion. More than a university program, MARKETOUR is a movement that affirms how storytelling, cultural understanding, and purposeful marketing can influence the way people see places, communities, and travel itself.
Through destination marketing discussions, immersive learning experiences, and advocacy-based competitions, MARKETOUR highlights the growing need to promote tourism with integrity and intention. The event brings together students, educators, industry professionals, and partner organizations at 𝐏𝐔𝐏 𝐁𝐮𝐥𝐰𝐚𝐠𝐚𝐧𝐠 𝐁𝐚𝐥𝐚𝐠𝐭𝐚𝐬 on 𝐉𝐮𝐧𝐞 𝟏𝟏, 𝟐𝟎𝟐𝟔, 𝐟𝐫𝐨𝐦 𝟏:𝟎𝟎 𝐏𝐌 𝐭𝐨 𝟓:𝟎𝟎 𝐏𝐌, creating a space where ideas about travel, branding, and community development can be explored in a more meaningful way. With the theme of “𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐰𝐢𝐭𝐡 𝐏𝐮𝐫𝐩𝐨𝐬𝐞, 𝐓𝐫𝐚𝐯𝐞𝐥𝐢𝐧𝐠 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞,” the event underscores the role of tourism not only as an economic driver, but also as a platform for cultural preservation, sustainable growth, and inclusive opportunity.
At the heart of MARKETOUR is the belief that destinations are more than locations on a map. They are stories, identities, and lived experiences that deserve to be presented with care and authenticity. Through academic sessions, creative competitions, and collaborative activities, the event invites participants to look beyond surface-level promotion and instead consider how destination marketing can honor local heritage, support responsible tourism, and strengthen communities. The program also opens doors for networking, internships, and partnerships that can help students build their future in the tourism and marketing industries.
MARKETOUR is also aligned with key development goals that reflect its broader advocacy, particularly quality education, decent work and economic growth, sustainable communities, responsible consumption, and partnerships for shared progress. In this way, the event goes beyond discussion and becomes a call to action—encouraging participants to use their skills not just to attract attention, but to create lasting value for destinations and the people who live in them.
Among the event’s featured activities are academic and non-academic competitions that challenge participants to think creatively and act strategically. These activities are designed to bring out the best in students while giving them a chance to apply what they have learned in class to real-world scenarios. More importantly, they reflect the spirit of MARKETOUR: to turn ideas into action and learning into purpose.
At its core, MARKETOUR aims to prepare a generation of marketers who understand that effective promotion is rooted in authenticity, responsibility, and purpose. It seeks to inspire students to become storytellers who can help shape tourism in ways that are more thoughtful, more inclusive, and more sustainable.
Register and be part of MARKETOUR, where destinations are redefined, stories are amplified, and purpose leads the journey.
https://tinyurl.com/MARKETOUR-Registration
Visit P1ONEERS on social media for updates:
𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤: P1ONEERS
𝐈𝐧𝐬𝐭𝐚𝐠𝐫𝐚𝐦: @pup_p1oneers
𝐓𝐢𝐤𝐓𝐨𝐤: @official.p1oneers
