Dream S2Dio unveils the long-anticipated seminar titled MarkQuests: Under the Gamefluence, a one-day event on May 29, 2026, that can be witnessed live at PUP Claro M. Recto Hall. This is a journey that encompasses numerous behind-the-scenes insights into the emerging industry of esports.
The MVPs who execute the entire event’s production are:
- Mil John Madrid,
- Alyssa Mae Garcia,
- John Clifford Bandolon,
- Ruth Jane Peneyra,
- Reznor Alcaraz,
- Christine Joy Canja,
- Ashrel Nuynay,
- Shane Petras,
- Jhed Erin Nicholas, and
- Ildefonso Dela Cruz.
Working as one, these people maneuver the event into a journey full of knowledge and fanfare.
Where Gaming Culture Meets Modern Marketing
The main seminar will take place on May 29, 2026 at Claro M. Recto Hall, PUP Sta. Mesa, Manila, running from 1:00 PM to 5:00 PM.
At the center of MARKQUESTS: Under the Gamefluence is a deeper conversation about how esports has evolved into one of the most influential spaces for branding, audience engagement, and digital culture today. The seminar will explore how gaming communities shape consumer behavior, how brands build credibility within online spaces, and why esports marketing continues to grow faster than traditional media strategies. The program will feature experience-driven discussions on actual campaigns, sponsorships, and collaborations happening within the gaming industry today.
An interactive panel discussion with community managers, team managers, and digital marketers will give attendees the chance to ask questions directly to people working within the industry. From building communities to managing brand partnerships, the session aims to offer students a clearer picture of what happens behind the scenes of esports marketing.
Throughout the event, attendees can also expect insight drops, informative discussions, and takeaways they can apply beyond the seminar itself, whether in branding, content creation, community building, or future career opportunities within the digital space.
Who Queued Up for This?
MARKQUEST is for the student who has always suspected that there is more to branding than what gets covered in class.
It is for the aspiring content creator trying to figure out how to turn their online presence into something sustainable. It is for the gamer who has always felt their world deserved a more serious academic conversation. And honestly, it is for anyone who wants to walk into a room and leave knowing something real about one of the fastest growing industries in the country.
Dream S2Dio built this event because they believe the next generation of Filipino marketers deserves to understand the spaces where culture and commerce actually meet, not just in theory, but in practice.
A side quest is awaiting you…
Truly competitive players cannot wait much; that is why Dream S2Dio opens up a heated competition before the actual event. The pre-event starts on May 18, 2026 to May 23, 2026, titled “Battle of the Best: Game Highlights,” where players from various gaming communities are challenged to provide a 1-minute video highlight that showcases their best gameplay. This truly ignites the gamers’ passion to be the ultimate winner and to dominate in the gaming world.
Now, it is only a matter of grind and skills between top gamers, and the amazing prizes.
One Seminar. One Clear Message.
The competition runs from May 18 to 23. The seminar follows on May 29. Two chapters of the same story, and one clear message: the esports industry is not waiting, and neither should the students who want to be part of it.
Press start.
Event Details
Pre-Event: Battle of the Best: Game Highlights
- Date: May 18 to May 23, 2026
- Platform: Online Submission
MarkQuest: Under the Gamefluence
- Date: May 29, 2026
- Time: 1:00 PM to 5:00 PM
- Venue: Claro M.Recto Hall, PUP Sta. Mesa, Manila
For inquiries: dreams2dio.marketing@gmail.com
MARKQUEST: Under the GameFluence is organized by Dream S2Dio under the Department of Marketing Management, PUP College of Business Administration.
