Everyday, we battle with different challenges that life throws at us. This time, the battle is not one of those daily stumbling blocks, rather, a global health crisis that has altered life’s normalcy. During these challenging times, a call for encouragement and a message of gratitude may come a long way, especially to those who work in health care, food, freight, and finance services among many other industries. These frontline workers risk their lives to keep the community going and functional amid the pandemic. This time, the fight they are trying to overcome is for the common and greater good, in order to wake up to a beautiful tomorrow, not only for themselves and their families but for the whole country.

With a mission to boost the morale of our frontline workers, Maxi-Peel took on the initiative to become the bridge between our modern heroes and their loved ones who they might not have seen over the past weeks or maybe even months. With an online video with a title that sheds hope on its own – “Gaganda Muli Ang Bukas” – they were able to reach individuals whose moms, dads, aunts, and even friends are continuously fighting for a better tomorrow through their unwavering commitment and service as frontliners. This offered an opportunity for these people, who are close to the hearts of our frontliners, to send them messages and reminders to take a rest when they can, to also look out for themselves, and also to express how much they are missed. But moreover, through a short speech, these loved ones were able to share the pride and happiness of knowing that their family member is able to help a significant amount of those who are in need.

Hope has always been something that Maxi-Peel believed in, and just like our brave frontline workers and their families who remain strong as they keep fighting, Maxi-Peel also urges us to not give up, reminding us na dapat #WagMongIsukoAngLaban, a message they stand for that has inspired women across the Philippines, which now they hope inspires the entire country. They understand that a simple push for encouragement may affect the lives of many in a positive way and they have taken this chance to cheer on every single one of us facing this battle to continue to fight, as we, as a nation come together to rise above the situation and welcome a beautiful tomorrow that awaits.