Dugenia, Marayan, and Associates Company (DM&A Co.) announced today its appointment as the PR agency on record of Property Company of Friends, Inc. (Profriends), one of the country’s most trusted property developers, beginning July 2025.
This partnership comes at a pivotal time as Profriends strengthens its commitment to providing Filipino families with more than just homes—but complete, thriving communities that nurture relationships, promote accessibility, and inspire growth.
Profriends pride themselves on being a community builder with a heart. Since its establishment in 1999, Profriends has remained steadfast in its mission to create communities and transform the lives of Filipino families. Among its projects is its flagship development, Lancaster New City in Cavite, a township designed for family living. To date, Profriends has delivered over 60,000 housing units and continues to grow its footprint in key areas south of Metro Manila.
“As we continue to build homes and communities that support the evolving lifestyles of Filipino families, we believe that DM&A Co. is the right partner to help us share our stories and purpose,” said Profriends’ Corporate Marketing Head, Celine Choa-Mangahis. “Their values, focus on collaboration, and storytelling strength will play an important role in helping us connect more meaningfully with our stakeholders.”
DM&A Co., a well-established, full-service, strategy-oriented, omni-channel marketing communications agency, is now working closely with Profriends to expand the developer’s visibility across media and digital platforms while supporting its stakeholder engagement efforts. The agency’s tagline, “Challenge the Usual,” reflects its commitment to bringing fresh perspectives and bold ideas to the table—making the partnership with Profriends an exciting new chapter.
“Profriends is more than a property developer. It’s a brand that builds dreams and nurtures communities. At DM&A Co., we believe in telling stories that matter, and we are proud to help bring Profriends’ mission to the forefront. This partnership reflects our shared commitment to purpose-driven communication that resonates with the Filipino family,” said Michael Dugenia, Managing Partner of DM&A Co.
Alvin Marayan, External Director and Partner of DM&A Co. could not agree more. He said that “our collaboration with Profriends presents an opportunity to shine a light on a brand that has helped thousands of Filipino families realize their dream of homeownership. We are honored to be part of this journey and are excited to craft stories that reinforce Profriends’ legacy and its vision for the future.”
DM&A Co. is composed of PR experts who are collaborative, client-centric, and people-focused. The team has more than 40 years of combined experience in delivering strategically sound marketing communications programs that enhance brand reputation and help organizations build strong connections with their audiences.
For this partnership, DM&A Co.’s core team includes Client Servicing Lead Maika De Castro, Head of Content and Strategic Planning Officer Jj Ibarreta, PR and Content Writer Lorelee Yap, Media Relations Officer Jainy Carilla, and Junior PR Consultant Martin Alcantara.
