Pronet Gaming has partnered with Flows to enhance the flexibility, automation, and gamification capabilities of its technology platform, creating new opportunities for operators to deliver more engaging and differentiated player experiences.
The partnership will see Flows’ orchestration technology integrated across Pronet Gaming’s technology stack and deployed throughout its network of more than 50 operator brands. This will enable Pronet Gaming to connect systems, automate processes, and introduce new platform capabilities more efficiently, while giving operators greater scope to create and optimize experiences for their players.
Pronet Gaming provides sportsbook, casino, betting exchange, and retail solutions to operators across multiple international markets, with a strong focus on Asia. Flows specializes in iGaming orchestration, helping businesses connect systems, automate workflows, and turn data into real-time actions across their technology ecosystems.
Pronet Gaming not only supports operators across Asia, but also helps take their businesses into international markets, connecting Asia to the world through technology and market expertise that supports expansion into regions such as Europe and LATAM.
The integration of Flows adds an orchestration layer that allows Pronet Gaming to coordinate data, systems, and actions in real time. This creates greater flexibility in how the platform responds to activity, while reducing the need for lengthy development work when introducing new workflows and use cases.
A dedicated gamification capability will also expand the ways Pronet Gaming and its operator partners can engage players. This includes the ability to develop promotional mechanics, interactive experiences, and other engagement features that can be adapted across the operator network.
By deploying these capabilities across its platform, Pronet Gaming can make new functionality available at scale, rather than requiring individual development work for each operator brand. This supports a more consistent and efficient approach to platform innovation while allowing operators to tailor experiences to their own audiences.
Sam Frazer-Bossom, Senior Commercial Lead at Pronet Gaming, said: “Our focus is always on giving operators technology that is flexible enough to support how they want to grow and engage their players. Flows strengthens that proposition by giving us greater control over orchestration and automation across our platform, while opening up new possibilities around gamification and player engagement. Bringing these capabilities into our wider technology ecosystem means we can move faster, experiment more easily and deliver new opportunities to our operators at scale.”
Dan de Souza, VP Commercial at Flows, said: “Pronet Gaming has a clear focus on giving operators flexible technology that can adapt to different markets and requirements. By bringing Flows into its wider platform and operator ecosystem, Pronet can connect systems, coordinate data and execute actions in real-time, while making it much easier to introduce new products, features and player experiences. We’re excited to support the team as they continue to expand what their platform can deliver and create new possibilities for operators across their network.”
The partnership further strengthens Pronet Gaming’s approach to platform innovation, combining scalable technology with the flexibility to respond to changing operator and player requirements. By connecting more capabilities across its ecosystem, Pronet Gaming is continuing to build a technology proposition designed to help operators innovate, differentiate, and grow across their markets, while supporting its ambition to connect Asia to the world.
