Omni‑channel turnkey provider Pronet Gaming has announced that it will be exhibiting at ICE Barcelona 2026, taking place from 19 to 21 January 2026 at Fira Gran Via, Barcelona, Spain.
The event marks an important milestone for the company as it enters a new phase of accelerated global growth, deeper local partnerships, and strengthened commitment to operator success across established and emerging markets.
This momentum follows Pronet Gaming’s recent SCBPO accreditation in the Philippines through Claymore Solutions – a milestone that strengthens the company’s compliance readiness in high-growth markets where regulators such as PAGCOR continue to raise industry standards.
As part of its presence at ICE, Pronet Gaming will also unveil a major suite of brand developments, including a new website and refreshed branding, set to launch in the week leading up to the exhibition.
Pronet Gaming’s focus for 2026 aligns with industry-wide shifts in player expectations and localization demands. The company has significantly expanded its regional expertise and platform flexibility to equip operators with the agility needed to thrive in fast-evolving environments – particularly in Asia, which remains one of the most dynamic and diverse regions for online gaming.
Alex Leese, CEO of Pronet Gaming, commented: “Operators everywhere are preparing for major change, but nowhere is this more apparent than in Asia. What we’re seeing today isn’t just rapid growth but a complete transformation in how markets operate and what players expect. At Pronet Gaming, we’re not simply responding to this change; we’re helping to shape it through purpose-driven innovation, localisation, and true partnership.”
The company’s approach is rooted in empowering operators with platforms designed for adaptability. Pronet Gaming has invested heavily in advanced analytics and localized capabilities, enabling operators to tailor interfaces and optimize experiences independently and in real time. According to Leese, this flexibility is essential in markets where cultural nuance, regulation, and player behaviour vary significantly.
ICE Barcelona 2026 will provide a global stage for Pronet Gaming to showcase its strengthened product ecosystem, expanded market capabilities, and renewed vision for sustainable, responsible growth. Visitors will be able to meet the team, explore upcoming innovations, and preview the company’s refreshed brand identity for the first time.
As part of its stand experience, Pronet Gaming will also feature ProSaber – an immersive VR activation game set to some of the world’s biggest hits, offering visitors an engaging and memorable way to experience the brand up close. There will also be a total of three Meta Quest 3 VR Headset prizes up for grabs.
With a refreshed brand, expanded regional capabilities, and a clear vision for the year ahead, ICE Barcelona 2026 marks more than an exhibition moment for Pronet Gaming. It signals the beginning of a new global chapter – one defined by smarter localization, deeper partnerships, and technology built to help operators lead in an industry that refuses to stand still.
