Despite the lockdown and restrictions brought upon by the pandemic, Sun Life of Canada (Philippines), Inc. (Sun Life) upheld its commitment to clients and paid a total of PHP 4.7 billion in claims and maturities in 2020.
The said amount comprised of individual death and living benefits, group benefits, and maturities in life insurance and pre-need.
“Sun Life delivering on its obligations even amid the challenges of the pandemic last year is the ultimate testament of our commitment in helping clients achieve a brighter life,” Sun Life Philippines CEO & Country Head Benedict Sison said. “But more than the obligation, this demonstrates the company’s resilience in the face of adversity and its ability to be there for clients especially at a time when they need us the most.”
Driven by the goal to provide a safe and seamless service to clients, Sun Life has amped up its digital capabilities and found ways to innovate its service.
When the lockdown was announced in early 2020, the company launched a digitally-enabled process that allowed clients to get professional financial advice from a Sun Life advisor and avail life insurance products from the comfort of their homes.
The Sun Life Group of Companies also launched the Remote Online Medical Exam (ROME) facility for clients applying for an insurance policy or a reinstatement. The initiative was a first of its kind in the local life insurance industry.
Webinars were also mounted to provide guidance for those who may have gone off-track in the pursuit of their financial and health and wellness goals.
Meanwhile, Sun Life advisors have also been upskilling through virtual seminars and programs to keep abreast in this continuously evolving landscape all so that they may better serve clients in this climate.
“Sun Life’s strength and resilience come from the continued support and patronage of our clients,” Sun Life of Canada (Philippines), Inc. President Alex Narciso said. “This is why we are constantly innovating and finding new ways to fulfill our promise of being the best lifetime partner we can be for them.”
