Dr. Carl Balita recently received the prestigious Agora Awards for Outstanding Achievement in Entrepreneurship from the Philippine Marketing Association (PMA). The 42th Agora Awards Night was help at the Shangrila Fort and was attended by marketing luminaries of the country.
In his acceptance speech, Dr. Balita rallied the Filipino marketers to help not only their enterprises and organizations but the country. “Marketers are effective communicators and we have to help sell this country together, as there is so much beauty in it,” he says which was supported by applauses from the audience.
Dr. Balita also challenged the audience to transform to be ready for the future by becoming social enterprises by “doing good in doing well and become a corporate citizen who is a good neighbor to his host community.” He recalls how he started advocating for entrepreneurship for 20 years in his program Radyo Negosyo in ABS-CBN DzMM Teleradyo. He also made a special call for the Filiipino marketers to also resonate the needs of fellow Filipinos who are in need, and he named the vulnerable groups, the persons with special needs, the disadvantaged, the indigenous, and even the overseas Filipinos.
Dr. Carl Balita runs his review center scattered in 200 cities nationwide offering test
preparation program for more than 30 board review courses. His CBRC holds the distinction of being the first ISO-certified business of its kind, and for producing more than 700 board
topnotchers across various fields. He has bridge almost a million Filipino professionals. Dr Carl Balita is also a known social entrepreneur who, through his review center, has donated a mosque, classrooms, dormitory for the indigenous, installed deep well to schools, among
others. Present in relief missions in almost all calamities over the years, he has led his team to help Quezon City vaccinate one million residents during the pandemic. He has initiated the planting of one million trees through his students and alumni and has recently launched the program “Pagbasa, Pag-asa,” which is an instructional development for reading materials of different dialects for children all over the country.
His awarding was supported by the presence of his colleagues from the Philippine
Franchise Association (PFA), where he is a trustee, and Philippine Chamber of Commerce and Industry – Quezon City (PCCI-QC), where he is a Chairman Emeritus.
The Agora Award is regarded as the “Oscars” of business awards through its pioneering efforts to celebrate marketing excellence. Dr Balita join the luminaries of marketing and business and the circle of Agora Awardees. To him, “this is a dream come true, because all I wanted is to do best what I enjoy most – doing business and serving the needs of my clients – and this is such an inspiration to do what I do better.”
