TiMi Studio Group and Level Infinite have launched their campaign to unite the global Honor of Kings community in a mission to drive environmental conservation through gaming. Developed as a part of Green Game Jam 2025 organized by Playing For The Planet – an initiative supported by the United Nations Environment Programme (UNEP) – the campaign invites players to unlock rewards, and transforms their virtual achievements into measurable support for critical forest protection projects in the real world:
Play, Learn, Protect: Gaming Meets Environmental Action
The Protect Nature, Protect All Life event, running through April 22, integrates educational content crafted by forest conservation experts. Players complete daily tasks to earn Forest Breath tokens, unlocking four chapters that explore unique forest ecosystems and 18 plant and animal species—including endangered ones—through interactive storytelling. As players progress, their collective efforts fill a global progress bar. Upon reaching 100% completion, Honor of Kings will purchase and retire high-integrity* carbon credits to support four conservation initiatives. These four projects are:
- Katingan Peatland Restoration and Conservation Project (Indonesia)
- Kuamut Rainforest Conservation Project (Malaysia)
- Rimba Raya Biodiversity Reserve Project (Indonesia)
- Brazilian Amazon APD Grouped Project (Brazil)
*The selection is based on the ratings from Sylvera, a global independent carbon credit rating agency, to ensure the quality and impact of the projects.
Earn a Legendary Skin for free and Honor Humanity’s Bond with Nature
Through a special in-game event Match for Green, running from April 10 until May 4, players engage in a fun stack and match game. By completing missions, sharing with friends, and logging in daily, they can earn tokens to unlock the exclusive Legendary Skin. This vibrant design celebrates nature with immersive animations, skills, and voice lines emphasizing the importance of healing humanity’s connection with the environment.
A Collective Effort for a Sustainable Future
The campaign was made possible thanks to Play for Good, an innovative platform developed by Tencent Games that enables players to engage in philanthropic activities by turning virtual achievements into meaningful acts of kindness, making the world a better place.
Both campaign components – Protect Nature, Protect All Life and Match for Green – are part of this year’s Green Game Jam also part of the annual Green Game Jam, hosted by Playing for the Planet Alliance with UNEP support, a global competition inspiring game studios to integrate environmental themes into games.
To learn more please visit: Green Game Jam 2025.
