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Sunday, June 26, 2022

Avon’s Pride Initiative Wins Bronze in Marketing-Interactive PR Awards 2022

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Deciding that support should be more tangible, Avon launched the Limitless Collection, the country’s first gender-neutral underwear.

Avon’s #ComeAsYouAre campaign was well received by the LGBTQIA+ community for demonstrating how brands can go beyond in support of advocacies. Recently held in Singapore, it won Bronze for Best PR Campaign for Fashion & Apparel during the 2022 Marketing-Interactive PR Awards— recognizing outstanding campaigns in the PR and Communications industry across Southeast Asia, South Asia and ANZ regions.

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The campaign garnered over 22 million total impressions, earning more than Php16 million in media values, and growing the brand’s Intimate Apparel innovation segment by over 468% versus the prior year—just a peek of what can be achieved when advocacy meets tangible development.

For more details on #ComeAsYouAre and other advocacies from Avon Philippines, visit www.avon.ph.

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